Failed Products Essay Example | Topics and Well Written Essays - 250 words

Failed Products - Essay ExampleThis proceeds was abandoned just a few weeks after its shew and the initial version was resurrected with a new gens Classic ampere-second (Robert, 1995).The second product that flopped is Crystal Pepsi which was launched in 1990s as clear cola. This brand lacked lemon/ birdlime flavor unlike the rest of other clear carbonated drinks. It also lacked usual cola flavor. In spite of a costly media blitz, Crystal Pepsi failed to catch on and Pepsi incurred millions of dollars guessing at straws and never get fully. This was a big blunder that their competitors learnt from never change a color that is acceptable to your consumers.Lastly Ben-Gay aspirin is another example of product failure. Thus having a famous name behind a product that is new does not guarantee success-at times it can be an obstacle if the brand is closely fastened to one image or product. Ben-Gay is famous for its exceptional strong smell-and its pain-reducing balms burning/ thawing s ensation on its getting in touch with skin.However this wasnt an excellent fit for Ben-Gay aspirin launch by Pfizer decades ago. Whereas the products were related in that both were designed for pain relief, consumers could not get a try out for swallowing a tablet with a brand they related to burning sensation. Ben-Gay erred in attaching a popular name to something entirely out of character. They should have used a different brand name (Michael,